India has seen rapid digitalisation over the last few months, which has created opportunities for online marketers. Organizations are undergoing major transformation in their quest to go digital. According to Cisco’s Visual Networking Index (VNI) report, in the next 3 years, 829 million Indians, which is approximately 59% of the population, will have Internet accessibility. With the availability of low-cost 4G handsets and affordable data plans, users can now consume more content online which includes video, advanced multimedia applications, etc.
Digital Marketing has become imperative for organizations if they want to increase their reach and create brand awareness of their products. A need for digital marketers has emerged over the last few months, as companies are trying to adapt to the latest trends and technologies emerging in the field.
Are you planning to establish a career in Digital Marketing? If yes, then, this is the right time. This fascinating profession has seen an increase in demand for qualified professionals, and this is expected to continue in the coming years. Let’s look at how learning Digital Marketing can be the smartest decision for your career growth.
Acquiring New Skills
The technological advancements in the economy have created a demand for professionals who understand how digital marketing works. The marketing techniques used in digital marketing are significantly different from traditional advertising and marketing methods. By taking a course in Digital Marketing, students acquire all the substantial skills as well as technological know-how which could help their career grow.
There is a demand for a range of skills in cloud architecture, social media, etc. with the upsurge in digital technologies. Digital Marketing courses help students learn new skills, which makes them job ready.
New Job Opportunities
The digitalisation of the economy has created new job opportunities for students and professionals. Organizations are hiring aspirants with a degree in Digital Marketing.
India has witnessed significant growth in the number of employees in the Digital Media industry. By the year 2022, India will have a workforce of approximately 97.7 thousand professionals working in the Digital Media industry.
Career Enhancement in Social Media
Social media has undoubtedly taken over as one of the most effective ways of marketing. A considerable portion of marketing strategies and customer retention is dependent on social media nowadays. Several job opportunities have emerged over the last few years that require professionals to be well-versed in launching campaigns and promotions on social media platforms. The time spent on mobile phones has increased from 30 minutes per day in 2012 to 5.7 hours per day in 2018. This is where social media is playing a significant role in consumer behaviour. New job roles have emerged for students which include the effective management of social media platforms to increase consumer reach.
The Emergence of New Industries
Digitalisation has not only impacted organisations but also led to many changes in industries. E-commerce, Fintech, Education, etc. are some of the businesses that have emerged over the last few years because of digitalisation. The emergence of these new industries has created new job opportunities. In India, digital marketing is now a significant part of almost all sectors.
Digital Marketing is the need of the hour and what’s more exciting for students is that the segment is offering some of the most attractive salaries to aspirants. According to the data quantified by Statista, a Senior Digital Marketing Manager can earn an average annual salary of INR 20 lakhs. The Digital Marketing profile offers the highest salary within the industry. Companies have increased their budgets for digital marketing by almost 80% over the last few years, and this is expected to increase even more in the future.
With the increase in career opportunities for Digital Marketing professionals and increase in awareness about the need for digital media, students are seeking to acquire admission in the best Digital Marketing institute in India.
TimesPro is the most preferred choice for learning Digital Marketing. The institute, which is an initiative of the Times of India Group, offers a comprehensive digital media course for students as well as professionals. The extensive hands-on training opportunities provided for students during the course make them ready for a career in digital marketing. All these make TimesPro one of the best Digital Marketing institutes in Noida.
Digital Marketing has emerged as one of the most attractive professions globally and is expected to see continuous demand over the next few years. This is the right time to enter this sector and kick-start your career!